A brand new music festival – The Butterfly Effect – launches in Croydon this summer with a two day line-up of major artists across hip hop, house, garage, tech and dance featuring artists from Thornton Heath.
Taking place over Saturday and Sunday July 28-29, the Butterfly Effect Festival is the first of its kind for the capital.
Over 20,000 people are expected to flock to Lloyd Park . Tickets start at £30 and are on sale at www.butterflyeffectfestival.com.
Headliners announced include: Steve Lawler, Darius Syrossian and Detlef with BBC 1 xtra’s Charlie Sloth, Second City, DJ Luck & MC Neat, Shola Ama and Kele Le roc, all performing over the weekend.
Also appearing are Thronton Heath artists: Silvastone, Stush and DJ Selectat Maestro.
Silvastone, has a R&B/hip-hop tinged Afro sound and is widely regarded as one of the forefront creatives pioneering the current hybrid of African beats.He established himself as an artist/producer following the release of his highly acclaimed debut EP, Transitions. Within a year he had secured a MOBO Award and Urban Music Award nomination.
Stush, is already well known to the Chronicle readership having performed at the Lumiere Light Festival in Trumble Gardens in January. Her style is described as ‘…grime, dancehall, UK hip-hop all in one’.
After graduating from the BRIT School Stush, recorded her classic UKG anthem ‘Dollar Sign’, before recording a Top 10 hit ‘Get Down’ alongside Groove Armada.
DJ Selecta Maestro’s legacy ranks him as a pioneer on the cusp of a flourishing UK Afrobeats scene. His contribution to the scene via his radio show ‘Afrobeats Takeover’ is an example of his unending commitment to put Africa first through music.
From the birth of dubstep to the emergence of jungle and garage, Croydon has played a key role in the underground music scene with grime King Stormzy and Rap duo Krept and Konan all growing up locally. Croydon’s BRIT school former home to Adele, Amy Winehouse and Katy B, will also take part in the two day event with emerging talent performing.
Festival producer Charles Intsiful said: “It’s time that Croydon had its moment in the spotlight and we’re proud to be part of that. The area is rich in talent, creativity, and culture and we’re glad to be working with artists, creatives and local partners to give everyone a weekend to remember.”
In a first ever, an exclusive stage will be hosted by renowned Ibiza party starters Do Not Sleep and Warriors as well as Garage Salvation, Mixtape Madness and Circle. Kiss FM’s skilled DJ Pioneer will also step up, plus old school garage and r&b legends DJ Luck & MC Neat, Shola Ama and Kele le Roc, who between them have sold millions of records.
Festival goers will also be treated to a wide selection of street food stalls.